As the worlds of fashion and décor get ever closer, so the terms used in fashion filter into the décor industry too. Bespoke is one such word and it seems to be gaining in popularity.
The Oxford Dictionary defines ‘bespoke’ as an adjective, referring to goods, especially clothing, made to order, eg a ‘bespoke suit’. In other words, it’s custom made, made to measure, or specially customised. Definitely not ‘run of the mill’!
In décor terms, one area that is increasingly getting the bespoke treatment is carpeting. Customers today want décor, furnishing and lighting that is made according to their particular specifications, customised to suit their individual needs and carpeting is no exception. Architects, interior designers and decorators are working closely with customers to give them freedom of choice and a custom carpet tile design is an important area in which to do so – for a brand, it can provide a strong link to the brand identity, allowing for a larger than life brand presence. Furthermore, carpeting is not just easy on the eye, it’s durable, hardwearing and practical. It acts as insulation and absorbs sounds. All of which are vital considerations in the commercial space.
Choosing a company with custom design and product development expertise is essential. They will be able to create bespoke design carpet tiles or broadloom carpeting encapsulating your choice. This enables you to emphasise a customer’s brand colours, co-ordinate the flooring with the interior or even communicate a message.
Check out Avance’s Customiser tool, which has been designed to give you creative freedom and the ability to visualise the design of your choice in a variety of room scenarios.
Go to http://www.avancecarpets.co.za/customstart.php and have some fun!